Marketing Consulting

Marketing Consulting	Customer Perception Studies Determine how the client is regarded by its customers. *Understand the customers’ perceptions* of the client firm, including their buying criteria for the product or service offered and their decision-making process. Obtain valuable insights by interviewing key executives. Evaluate data to craft a value proposition and make recommendations on how the client can differentiate itself in the marketplace.
Sales Consulting
	Marketing and Communications Strategy Create plans to *brand clients in the marketplace*, including the development of multi-media campaigns to build awareness among the client’s targeted audience. Steps include working within a specified budget and determining the best marketing elements to achieve the client’s objectives, such as name recognition or lead generation.


	Market Research Perform market analyses by assisting clients in determining market size, trends, opportunities, and demographics through both primary and secondary research. Recommend the *best strategies for product positioning* after analyzing data.
	Advertising/PR Build awareness for clients through advertising and public relations. Create compelling ads and place them in targeted publications; work with magazines to print editorial coverage, including written articles.

	Collateral Materials Develop brochures/informational pieces that enable the client to *effectively communicate* with its intended audience. Steps include determining the purpose of the piece, writing copy, working with a graphic design firm to create the design and look of the piece, and managing the proofing and printing process.

	Website Development Design an appealing website that is *aligned with the strategic positioning of the client* and communicates clearly with the targeted audience. We develop websites as marketing tools for our clients.

	Marketing Arm Following the development of a marketing plan, implement marketing tactics by *turning recommendations into action*. By outsourcing the marketing department to us, we become all or part of your marketing team and execute to achieve the best results for the dollars spent.