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ABOUT |
SERVICES |
PORTFOLIO |
CONTACT US |
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Clearly Communicating Corporate Identity
with
BreakThroughs, Inc.
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Background: |
BreakThroughs, a firm
offering corporate programs to develop leadership and management skills
to high-potential employees, sought to drive business growth to a new
level.
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S&A Deliverables: |
- Interviews
conducted with C-level executives to determine optimal market
positioning.
- Development of a
clear, compelling message honed for targeted executive audience.
- New marketing
materials that embody the firm's bold, aspire-to-greatness
orientation.
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Results: |
"This work modernized
BreakThroughs' image. When we show it to potential clients, their
reaction is exactly what we intended -- they are intrigued and want to
know more about our company." Jim Croll, BreakThroughs CEO. |
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